Argie studied graphic design when projects were done by hand and not with the help of a computer. She worked many consulting jobs throughout the years while raising her four children. I worked as a surgical nurse for nearly twenty years and seven years dabbling in interior decorating, faux finishing and murals while raising my own four children. What did we know about starting a business? Did we know about company naming? Did we know about the financial burden and how to manage finances for the business? Did we know about all the legal paperwork? Did we know anything about marketing and advertising? Did we know the amount of time we would spend trying to develop our products and our company? And here is the big one...did we know what it meant to run an online store?
A business expert would tell you to definitely not start a business without a business plan. You have to have an idea about what you are going to sell, money that you need to get started and some goals to guide you on your journey. I most certainly had no idea about how things worked in the business world. Looking back, it was a good thing to be naive to the amount of work involved into starting a business. It is overwhelming! Like two blind mice, we had decided to go ahead with creating our candles in the hopes that we could financially help our families while doing something we loved.
We decided to start our journey the best way we knew how. We knew we had to pick a name for the business. We searched the internet to see what others used. We tried to think of names on our own. We tackled both Greek and English dictionaries for ideas. Argie presented the word “dahlia”, a beautiful name for a beautiful flower. And it’s the same word in both Greek and English. Was this the one? Mostly, there are flower businesses with the same name. Plenty of sites pop up on Google when you search for “dahlia”. Was this good or bad for us? We really liked the name and had done so much searching that we decided to go with our gut. “dahlia”, our new company name!!
Name selected, these two blind mice couldn't work fast enough to get the business up and running...